Our Challenge
Keep riding, the entire year. You can. Promise. In sustainable cycling clothing of superior quality. Good for the planet, good for you. We provide innovative premium quality cycling wear and accessories at a fair price. So, you decide. Are you going to join thousands of roadies, gravelers and mountainbikers?
Our sustainability goals and challenges
We are passionate cyclists. Either road, gravel or mountain, we all love being in nature. We struggle, we grind, we bleed, we fall and we get back up. Always minding our surroundings. Wherever we are in the world. It is our goal to protect nature and be an environmentally responsible business. This will always be our biggest challenge. So far we’ve come to the following achievements:

Continuous collection
A new collection every year? We do not play that game. We believe in high-quality products with a timeless design that exceeds trends.
Want proof? Take a look!
Life long warranty
Seriously? Yes, we are! We believe in quality and durable products that last longer than trends. So you can keep on riding. All year round.
Merino
Merino wool is 100% biodegradable and has natural antibacterial properties that keep it fresh for a long time. And when you wash, you can do it cold. At 30 degrees. That also makes a difference. Many of our merino products already consist of at least 95% merino wool.
Sustainable materials
Sustainability is the most important consideration in our product development. Products simply have to last a long time.
Close to home production
Producing far from home at lower wages is cheap. We produce closer to home, for example in Italy or Portugal. Yes, this is at the expense of our profits, but it is of great benefit to the environment.
No plastics in our packaging
Since 2016, we have no longer been sending plastic in our packaging, but rather paper which we know has been obtained and processed in a sustainable manner. This has already saved more than 100,000 pieces of plastic packaging.

Only Bio-plastics in the packaging
A lower price, yet we still actively choose to go for the more expensive sustainable packaging material. As such, FYTS is packaged in more sustainable bio-plastic
Close to home production
Producing far from home at lower wages is cheap. We produce closer to home, for example in Italy or Portugal. Yes, this is at the expense of our profits, but it is of great benefit to the environment.

Continuous collection
A new collection every year? We do not play that game. We believe in high-quality products with a timeless design that exceeds trends.
Want proof? Take a look!
Life long warranty
Seriously? Yes, we are! We believe in quality and durable products that last longer than trends. So you can keep on riding. All year round.
100% ZQ Merino Wool
Merino wool is 100% biodegradable and has natural antibacterial properties that keep it fresh for a long time. And when you wash, you can do it cold. At 30 degrees. That also makes a difference.
All of our products also consist of 100% ZQ Merino wool, ensuring the sheep are treated very well.
Circulair Design
Wool pan gets a second life. Our mission is to burden nature as little as possible and that's why all products are designed to fit within a closed loop. When the clothing has earned its retirement with you, you can return it free of charge and we will make a new product from the raw merino material.
Close to home production
Producing far from home at lower wages is cheap. We produce closer to home, for example in Italy or Portugal. Yes, this is at the expense of our profits, but it is of great benefit to the environment.
No plastics in our packaging
Since 2016, we have no longer been sending plastic in our packaging, but rather paper which we know has been obtained and processed in a sustainable manner. This has already saved more than 100,000 pieces of plastic packaging.

100% organic
EarthFood, your natural source of energy for all challenges! At EarthFood, we believe in delivering responsible, organic sports nutrition suitable for every athlete, from the driven competitive racer to the relaxed weekend cyclist.
All our Earthfood products are certified organic, and proudly carry the protected European Organic logo.
Made in the Netherlands
Our Earthfood products are produced locally within the Netherlands, cutting down on long (polluting) supply lines, and allowing for much greater cooperation between us, and the producers.
Guaranteeing both quality, and sustainability.

100% free of microplastics, PFAS, and SLS/SLES
Did you know that these substances are often used in maintenance products? They slowly deplete nature because they are non-biodegradable or barely degradable. They remain in the environment and even find their way into your body.
Not with Earthlab! Our maintenance products are 100% of these harmful substances, so choose the best for your bike, and for nature!
Developed with care
EARTHLAB is developed in the laboratory. This ensures the extremely high quality of the products themselves and their packaging. All EARTHLAB products come in packaging made largely from recycled materials.
Plant Friendly
Unlike many other maintenance products, EARTHLAB's products are entirely plant-based. Moreover, the products contain nothing unnecessary, such as PFAS and other unnatural ingredients. Thanks to the plant-based ingredients, you can apply with peace of mind, knowing that you are contributing to the preservation of our beautiful planet.
Local Production
EARTHLAB is developed and produced locally to our headquarters in the Netherlands. In this way, the logistical movements and impact on the environment are kept as low as possible.