#MYCHALLENGE 2021

After leaving 2020 far, far, far behind, the faces behind FUTURUM are already working towards their 2021 goals. What will be yours?

Bikepacking, cobbles and the fight against the clock

"In 2021, I want to continue to ride through all Dutch municipalities on the map. I still have a long way to go, but there will undoubtedly be again many beautiful kilometers ahead," says Brend, marketer at FUTURUM, when asked to share his #MYCHALLENGE for 2021. With a nice bikepacking trip also on the wish list, one can be combined with the other. The number one product that Brend is going to use is of course a versatile PROFORMANCE Backpack, in which he can take many of his required products with him. Other vital products in his equipment are the PROFORMANCE Rain Jacket Packable and the PROFORMANCE Wind Vest Superlight, because you never know what weather you will be facing on the road. Not to forget the PROFORMANCE Muscle Recovery Lotion and the PROFORMANCE Natural Chamois Cream, Brend's go-to choices when riding many days in succession.

Jarno Mobach has other goals in mind for 2021. Being a former Paris-Roubaix winner in the junior ranks, the Leopard Pro Cycling rider is looking forward to great results in the most important races of the year. In order to crank the gears in his beloved classics and time trials, he relies on the high quality of the PROFORMANCE collection. Some essential products for Jarno are the PROFORMANCE Bib Shorts JORIS, the seamless PROFORMANCE Base Layers and the tight-fitting PROFORMANCE Jersey JORIS Pro. Throughout the year, Jarno will share his experiences with the clothing with FUTURUM, so that the products can be improved, which will also benefit you as an end user.

Product development challenges

Martijn, product developer at FUTURUM, doesn’t have to think long about his challenges for 2021. This year he wants to have some great adventures on the gravel bike, a new discipline for him. But Martijn also wants to focus again on high quality product development. "I would like to make further conscious choices that contribute to the sustainability of our products. Think, for example, of using even more recycled or natural materials where possible". Martijn is also dreaming of great results from the athletes kitted up by FUTURUM. "It would be really great if Leopard Pro Cycling, Daniel Abraham and other athletes can achieve great results or succeed in the most extreme challenges, thanks to our clothing.

FUTURUM Challenge Club

Preparing your bike when the sun is not even out yet. Cold conditions in the early hours, dark clouds take over the sky. Cancel your bike ride? No way. As a cyclist you always want to keep challenging yourself. Extreme conditions do not stop you, you just keep going. No matter what. Take on the challenge and prove what you are worth in our FUTURUM Challenge Club on STRAVA.

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