New partnership

We are delighted to announce that FUTURUM and the SEG Racing Academy have joined forces for 2020 onwards. FUTURUM becomes the official casual clothing partner for the SEG Racing Academy, providing off the bike clothing and accessories for the SEG Racing Academy talents and staff. SEG Racing Academy is a truly unique, independent, instructional U23 cycling development program. The ultimate objective is to provide young talents with the tools to succeed in professional cycling 100% clean and to be adequately prepared to enter the top division in cycling. With the feedback from the pro riders of the SEG Racing Academy we hope to take the product development to a higher level.

Feedback from the pro's

"Our goal is to become the most sustainable, high-end clothing brand on the market. We are developing a very exciting, industry-leading and sustainable line of off the bike products and we are pleased that we can partner with the SEG Racing Academy already during the extensive test period of these products. The attention to detail is very high in the Academy and is also something that we live by in our company as well. We believe that it's important to support young talents and by being in close contact with riders that are high-demanding, it enables us to constantly improve our existing products and develop new ones", points out Roland ten Brinke, Managing director of FUTURUM.

KOMFRT

The FUTURUM KOMFRT collection is made from largely natural materials, like merino wool or Lyocell. Merino wool is high-quality, temperature-regulating wool that provides great insulation and comfort, while Lyocell is a material that is made from sustainably grown wood that keeps your body cool and dry. The collection is fully athleisure and can be worn before, during and after sports.

"We are really happy to bring on board a partner such as FUTURUM. We are all aware of the high-quality of their products and their constant aim of developing and becoming better in their field. These values totally match what we are building here at the Academy and we are certain that teaming up will help both of us to move further", highlights Academy Director, Aike Visbeek.